Now Hiring - Watercrest Senior Living Group, LLC - Healthcare Community Relations Director in Tarpon Springs, FL

Full description of the position

GENERAL SUMMARY:
The Community Relations Director is a trusted advisor to potential residents and their families, along with the community at large. The Community Relations Director focuses his/her attention on achieving and maintaining budgeted census, creating public awareness of the community through networking and planning events for hospitals, churches, health professionals and other professional referral sources in the community. The Community Relations Director is responsible for referrals into the community.
ESSENTIAL JOB FUNCTIONS:
Servant Leadership directs all aspects of decision making, and respects and adheres to sales call, reporting, information submittal, and other potential required deadlines as set forth by the company
Plans, develops, and executes an active 12-month sales and marketing plan; this includes following company protocol for securing local advertising and publication rate information, structuring an efficient advertising schedule, and submitting proper requests for company-produced advertisement copy in a timely manner that is set forth by the company
Serves as a trusted advisor to potential residents, their families, and the surrounding community
Conducts a quarterly competitive analysis and maintains a strong knowledge of the competitive market, understanding their services and programs, their unique selling points, and current promotional discounts
Possesses and maintains a strong knowledge of the community’s services, programs, team member’s backgrounds, talents and offerings to be able and share with the outside community and with potential residents and families
Responsible for handling incoming inquiry calls, community tours, and establishing detailed follow up steps with prospects and families, including creative follow up and home visits as required to achieve and maintain budgeted census
Responsible for conducting weekly outside sales calls to referral sources, including medical and business professionals, as required to support a sufficient stream of referred prospects
Responsible for planning and hosting events for prospects and referral sources, as required to support a sufficient stream of new prospects, and to create opportunity for prospect advancement
Responsible for clear and frequent communication with team members on upcoming appointments, presentations, tours, and events
Responsible for detailed and accurate entry of all prospect, family and referral source communications into Customer Relationship Management computer program
Responsible for remaining current on open inventory, pending move-ins and potential move-outs
Conduct training classes, on-the-job training and orientation programs for all associates regarding sales. Examples: Greeting Guests/Taking and Inquiry Call/How to give a tour /How to establish the next step/Asking for a referral
Respond in a timely manner to requests of residents, families and guests, when operations team is unavailable
Responsible for the move-in process from helping the resident chose their apartment, communicating requests for nursing assessment from Resident Wellness Director, paperwork signing from Executive, and apartment readiness from Environmental Services Director, collecting and distributing the move-in paperwork to ensuring their move into the community is a successful, positive experience
Communicates move-in date with appropriate all leadership team members for new resident welcome and orientation to the community
KNOWLEDGE, SKILLS AND ABILITIES:
Able to communicate effectively with all levels of management, team members, residents, family members, guests, vendors, referral sources, and outside contacts’
Basic computer skills, including but not limited to entering complete and detailed data into computer Customer Relationship Management program, and maintaining sales and marketing plan and competitive analysis spreadsheets
Able to manage a revenue and expense budget
Knowledge of current Federal and State laws pertaining to IL, AL, MC communities
Able to make independent decisions
Must be able to communicate in a warm, friendly and caring manner
Must be familiar with and adhere to guidelines related to the Fair Housing Act (FHA) and the American with Disabilities Act (ADA)
Must possess a passion to work with and around senior citizens
Knowledge of customer service principles and practices
EDUCATION REQUIREMENTS:
High School Diploma or equivalent
Bachelor Degree preferred
EXPERIENCE REQUIREMENTS:
Two (2) years in the senior living environment
Proven senior living sales and referral track record
Public Relations/Advertising experience a plus

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Referral program
• Tuition reimbursement
• Vision insurance

Schedule:

• Monday to Friday
• Weekend availability

Supplemental pay types:

• Bonus pay
• Commission pay

Application Question(s):

• What is your desired salary?
• What days and time are you available for an interview?

Work Location: One location