Now Hiring - APEX Analytix, Inc. - Information Technology Vice President, Global Marketing & Business Development in Greensboro, NC

Vice President, Global Marketing & Business Development
Reporting to Senior Vice President, Market & Product Strategy

Summary

If you are an ambitious, experienced marketer, ready to take the next step to lead marketing for a fintech serving the largest, most successful companies in the world, backed by highly differentiated products and a commitment to invest in marketing; we would love to talk.

apexanalytix is a market leader in supply chain risk management software and services, currently serving over 250 Fortune 500 and Global 2000 companies. We have a long history of double-digit growth and increasing respect in the market. Our apexportal and smartvm solutions are used to manage more suppliers than any other supplier management solution and address the biggest challenges in the global economy, today—from supply chain risk and working capital, to fraud, corruption, compliance, supplier diversity, and sustainability.

KKR, one of the largest, most respected private equity firms in the world, has just acquired a majority stake in the company and is providing expertise, referrals, and significant investments to accelerate growth.

You will also have a team of 16 highly skilled marketing pros and creatives to collaborate with and execute on the Marketing vision.

What we are missing is a Marketing leader who has helped a company like ours make the leap from mid-size to large company size and revenue.

And that’s where you come in. With a highly-influential and supportive customer base, strong analyst relations, and a lot of room for improvement in marketing—tech stack, lead attribution, digital marketing, social media, video, and events-this could be the most exciting and rewarding opportunity out there for you. In this role, you will impact the business world and advance your career.

Responsibilities

• Overall responsibility and accountability for strategy and execution to create global market awareness; capture and nurture high-quality sales leads; and support sales and partners to meet future pipeline and sales targets.
• Lead the company in the identifying and implementing better technology, processes and resources to reach more customers (from hundreds to potentially millions) and drive more demand.
• Quickly gain an understanding of apexanalytix solutions, different and better messages, markets, clients, industry influencers, sales and Marketing/Business Development methodologies.
• Travel globally to communicate the strategic Marketing/Business Development vision to current and prospective clients/partners, including communicating consistent messaging and identification of Marketing/Business Development opportunities.
• Oversee and optimize the Marketing/Business Development organization, marketing events, webinars, digital marketing strategies, social media, and content and collateral.
• Own strategy for the website to serve as a major branding and lead generation element to the business.
• Work closely with product development, product management, and product marketing to execute Business Development/Marketing strategies to target markets and buyers.
• Provide direction and innovation in Global Marketing/Business Development operations, including but not limited to Sales/Business Development/Marketing system (Salesforce), ROI metrics on marketing and Business Development activities, Business Development/Marketing programs and promotions, organizational design, and use of third-party contractors when needed.
• Team with SVP of Market & Product Strategy, SVP Sales and other Executives to evaluate and introduce new product lines to market, determining, leading, and executing the Marketing/Business Development strategy.
• Integrate new media (video and other) into Marketing strategy, specifically cutting edge and innovative delivery of software technologies and services.
• Lead all functional Marketing/Business Development activities, and be directly accountable for budget, ROI, customer and channel support, and customer satisfaction programs.

REQUIREMENTS

Experience

• Extensive (8-10 years) experience at senior leadership level with the Marketing/Business Development function in a global technology company that has bridged from a mid-size to a large company.
• Specific experience in Marketing/Business Development technology, preferably in business-to-business supply chain, supplier management, procure-to-pay or order-to-cash solutions.
• Experience leading an inside sales team and innovating quality meeting scheduling for sales.
• Experience selecting and working with Salesforce and other leading marketing automation systems.
• Proven ability to develop successful Marketing/Business Development strategies that support growth and produce sales; proven success supporting a high-performing sales team.
• Experience driving incremental revenue and ensuring long term loyalty and retention of customers.
• Experienced innovator, with demonstrated track record of innovation and efficient implementation of ideas into actionable results.
• Demonstrated examples of leading continuous improvement in Marketing/Business Development and for clients and prospects.
• Exhibits and creates passion and enthusiasm in creating a thought leadership brand and value for clients.
• Previous budget and P&L experience.
• Operations experience a plus.
• BS in related field of study, with MBA preferred.
• Professional Marketing certification a plus.

• Emotional intelligence, with a work style compatible with our “You, before me,” culture and its key elements: Performance, Respect, Candor and Fun (in that order).
• Ability to collaborate around strategy and tactics, create a productive work environment, attract and engage talent, and create followers.