Now Hiring - American Equity Investment Life Holding Company - Business Development Analyst in West Des Moines, IA

Full description of the position

At American Equity Investment Life Holding Company, we think of ourselves as The Financial Dignity Company. Our policyholders work with independent agents, banks and broker-dealers through our wholly-owned operating subsidiaries, to choose one of our leading annuity products best suited for their personal needs to create financial dignity in retirement. We remain steadfast in our commitment to quality products, excellent customer service, integrity, safety and delivering on our promises to our policyholders. Our success comes from hiring people who embody the beliefs that drive our unique, energetic, fast-paced and caring culture of collaboration, ownership and innovation.

We currently fund over half a million retirements nationwide, and have been headquartered in West Des Moines, Iowa, for over twenty-five years, with satellite offices slated to open in early 2023 in Charlotte, NC, and New York, NY. We are a NYSE-listed company and maintain an “excellent” rating from AM Best. Our company has over $57 billion in assets, 26,000 active agents and over 800 employees.

GENERAL PURPOSE OF THE JOB:

The Business Development Analyst is responsible for improving business development and marketing strategy for American Equity by providing data insights, analytics and best practices. The incumbent provides professional operational support to marketing initiatives that advance the organization through executive priorities.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Uses data sets and models to develop analysis and draw conclusions about business performance to drive strategic marketing and operational decisions, including agent, broker and contract holder retention and sales through multiple distribution channels.
• Provides data management, interpretation and analysis for the Marketing department to support decision making that reflects the strategic, operational performance and financial goals of the organization.
• Establishes effective mechanisms of communication with internal partners.
• Develops queries and reports and prepares ad-hoc data analysis to explain the financial and operational impact of various marketing initiatives, evaluate the effectiveness of marketing campaigns, and/or measure customer satisfaction or retention.
• Analyzes and digests data as provided by multiple sources.
• Leverages internal, market, and user centric data to ensure that sound marketing decisions are made and that programs are appropriately analyzed.
• Leads and executes complex data related analytical projects that drive business decisions and efficiencies. Identifies trends or anomalies.
• Designs and develops highly dynamic reports, dashboards and data visualizations.
• Proactively improves the quality of production reporting.
• Defines benchmarks and KPIs to help measure progress and marketing campaign success.
• Performs other related work as assigned.

SUPERVISORY RESPONSIBILITIES:

Direct Reports: None

General Description of Indirect Reports (2 and 3-downs): None

EDUCATION AND/OR EXPERIENCE:

Bachelor’s degree (B.A.) in a quantitative field such as statistics, mathematics or related field of study; plus four (4) years of progressively responsible related business analysis and analytical experience supporting a similar marketing or sales function; or equivalent combination of education and experience.

Experience with SalesForce, Marketing Cloud, Tableau, and Google Analytics preferred.

CERTIFICATES, LICENSES, PROFESSIONAL DESIGNATIONS:

None

KNOWLEDGE, SKILLS AND ABILITIES:

• Exceptional analytical skills.
• Strong customer service orientation.
• Effective verbal and written communication skills.
• Mathematical skills and strong attention to detail.
• Ability to work cooperatively and successfully with employees, customers, and other outside third parties.
• Strong organizational and planning skills.
• Proficient in the use of MicroSoft Office Suite, including Advanced knowledge of Excel formula logic and pivot tables.
• Strong systems aptitude.
• Familiar with SQL language to interpret data.
• Ability to write reports, business correspondence, and procedure manuals.
• Ability to effectively present information and respond to questions.
• Ability to read, analyze, and interpret general business periodicals, professional journals and technical/operational procedures.
• Ability to define problems, collect data, establish facts, and draw valid conclusions.
• Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
• Ability to successfully handle pressure and meet deadlines in a fast-paced work environment.

Job Type: Full-time

Pay: $55,000.00 - $72,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Referral program
• Tuition reimbursement
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Supplemental pay types:

• Bonus pay

Application Question(s):

• What is your desired salary range for this position?
• Do you have experience with Salesforce?
• How many years of experience do you have working with Tableau?
• How would you describe your Excel skills?

Work Location: Hybrid remote in West Des Moines, IA 50266