Now Hiring - Marketing & Sales Director in Park City, UT

This position oversees all activity within the marketing, revenue and reservation departments. It requires a visionary leader with high-level skills in strategic planning, market analysis, financial acumen, as well as strong written and verbal communication. The Marketing & Sales Director will play a key role in the ongoing maintenance and evolution of All Seasons Resort Lodging’s nightly vacation rental management. This position is office-based in our corporate office in Park City.

Responsibilities:

• Manage and drive overall digital marketing strategies including search engine optimization (SEO), search engine marketing (SEM), and social presence (social reputation and social media).
• Achieve financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions.
• Prepare and maintain a current annual marketing plan with measurable and specific initiatives detailed to maintain and grow each business segment (property management and guest reservations).
• Develop and oversee the execution of strategic marketing plans against a defined budget to maximize revenues through direct sales, marketing, e-commerce channels, and community partnerships.
• Review and approve all marketing collateral, and guest/employee communication to ensure that they are accurate and on brand.
• Develop strategies and incentive programs to meet or exceed budgeted numbers.
• Ensure all related system are configured correctly and are working to full capacity.
• Update plans and actions to prepare for management meetings.
• Create quarterly reports and presentations to report ROI for marketing initiatives to share with president.
• Monitor booking pace and respond to unexpected variances.
• Ensure profitability through strategy.
• Groups Sales management.
• Identify trends when production is not meeting budget expectations and implement solutions.
• Seek and review sales and marketing best practices/publications and use this information to train/coach associates to increase production.

Supervisory Responsibilities:

• Oversee revenue and marketing teams.
• Interviews, hires, and trains new staff.
• Conduct formal performance reviews and use this information to create individual development plans, career paths, and promotion development plans.
• Manage associate performance, develope performance plans for associates below expectations.
• Identify and respond to the needs, questions or issues brought forth by team associates.
• Provide one-on-one coaching and mentoring to team associates.
• Mediate conflict in and between teams (e.g., between marketing and sales/operations teams).
• Develops staff by providing information, educational opportunities, and experiential growth opportunities.