Now Hiring - Harmony senior services - Healthcare Director of Sales & Marketing - Senior Living in Cincinnati, OH

Full description of the position

Harmony at Anderson is seeking to hire an experienced Sales & Marketing Director to manage all aspects of community sales & marketing for our Senior Living community, to include resident referrals, sales leads, move-ins & move-outs and the overall marketing plan.
Senior Living Sales/Marketing experience is preferred.

If you have experience in senior living sales, residential leasing, or property management, we want to talk to you!

At Harmony, family is at the heart of everything that we do. Won't you join us in helping local families find a forever home for their aging loved ones?

What will you do?

• Develop model room according to protocols
• Train all staff on achieving the best first impressions with residents, family and prospects, to include staff training on telephone etiquette
• Develop quarterly marketing plan in concert with marketing team, in compliance with corporate standards
• Provide staff training for Inquiry Handling by phone and in person according to corporate guidelines
• Use lead tracking system to document all contacts with prospects
• Respond to inquiries within an appropriate time frame: 1 business day or before close of business each day
• Identify needs, barriers, and next steps for each inquiry
• Generate required reports related to marketing activity by using lead tracking system
• Conduct external marketing calls according to corporate schedule, and dependent on census
• Enter calls in lead tracking system
• Follow-up on all external calls
• Host community events according to predetermined schedule
• Establish, promote and/or work with senior care support groups
• Promote the community as a meeting space for local groups
• Build community relationships through participation in networking groups at least 1x weekly
• Serve as educational spokesperson on aging and health issues
• Develop Resident Referrals through promotion of incentives and housewarming parties
• Review and collect all appropriate admissions paperwork with resident and family and ensure completeness; distribute to appropriate department heads
• Manage the move-in process to ensure that all department heads are involved and introduced to new residents within 48 hours of arrival
• Participate in the resident and family survey process and respond to any concerns mentioned
• Develop family events according to corporate guidelines and in collaboration with other members of the marketing team
• Develop an active Respite Program
• Establish relationships with local skilled nursing facilities to ensure smooth discharge planning when necessary
• Help serve as community spokesperson for local media; ensuring that the Media Relations Policy is followed
• Develop positive relationships with local media to promote coverage of the community

Requirements:Required Skills & Experience:

• Must have a High School Diploma or GED; Bachelor's degree preferred or equivalent experience
• Three years' experience working as a marketing director in senior care, or similar setting
• Demonstrated ability to build a census
• Ability to analyze data and develop and implement a marketing plan
• Strong organizational skills and ability to multi-task and complete projects on time
• Ability to establish relationships and connections with prospective clients and their families, employees, community resource groups, and management team
• Must possess strong oral and written communication skills and be proficient using computer programs
• Must be able to work a flexible work schedule based upon the business needs, which could include evenings and weekends
• Must be able to lift, carry, and push up to 25lbs

Job Type: Full-time

Schedule:

• 8 hour shift

Work Location: One location