Now Hiring - Gray Television - Media And Communication DIGITAL SALES MANAGER - WBTV in Charlotte, NC

About Gray Television:

Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.

We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.

About WBTV:

WBTV is the top-rated CBS affiliate in Market 21. It is the oldest Television station in the Carolinas. Know as a trusted source for News, Weather, and information.

The Charlotte market is one of the fastest-growing city in the country. Charlotte is home to two professional teams, the NFL Carolina Panthers and the NBA Charlotte Hornets! Charlotte is a vibrant financial city and many financial and other categories of industry are headquartered here. It is a great place to live and work and has much to offer!

Job Summary/Description:

We are looking for an organized and creative digital professional to lead our digital sales in the role of Digital Sales Manager. This position works on the sales management team in tandem with the General Sales Manager in business development for the station; specifically championing digital sales. The successful candidate will work closely with local businesses and sales executives to provide unique marketing solutions and will be responsible for achieving the station's digital advertising budget. The successful individual must be proficient with current digital marketing trends, products, and solutions. The successful candidate will serve as the digital coach and advisor to the local sales team and advertisers.

Duties/Responsibilities include (but not limited to):

• Ensure the station achieves their monthly, quarterly, and annual digital revenue goals
• Maximize digital revenue by managing digital advertising inventory & pricing
• Coach and lead individual Account Executives to grow digital revenue and drive new business
• Assist the sales team with development and implementation of effective digital marketing solutions for a wide range of clients
• Ensure all digital marketing materials are up-to-date and assist team with building digital solution proposals
• Work with Sales Management team to integrate digital solutions with traditional concepts
• Attend client meetings with Account Executives to present and explain complex digital solutions in simple, easy-to-understand language to clients, media buyers, advertising agencies, and other key decision-makers
• Work with the sales team to effectively explain campaign results to clients
• Ensure digital campaigns are set up properly for success by utilizing all campaign tracking tools
• Oversee the graphic design, campaign onboarding forms, and other digital tasks such as digital reconciliation and missing creative reports
• Serve as the in-market expert for digital marketing and media
• Introduce new digital marketing products and services in sales training meetings

Qualifications/Requirements:

• Bachelor's Degree in Marketing, Advertising, or equivalent combination of education and work-related experience preferred
• Current knowledge of digital ad technology including Google Analytics
• Proficiency in MS Office including PowerPoint required
• Experience with DFP / Google Ad Manager, Wide Orbit, Matrix a Plus
• Excellent communication skills, both verbal and written
• Knowledge of MS Office products

Interested applicants can go to [please apply online] you may type in the job title, station call letters, or click on "apply now", upload your cover letter, resume, and references

(Current employees that are interested in this position can apply through the Gray-TV UltiPro employee portal)

WBTV-TV/Gray Television Group, Inc. is a drug-free company

Additional Info:

Gray Television provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Gray Television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, and transfer, leaves of absence, compensation and training.

Gray Television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Gray Television encourages all new employees to be fully vaccinated against the coronavirus virus prior to or by the first workday.