Now Hiring - University of Denver - Marketing and Sales Manager in Denver, CO

With a long tradition of excellence and innovation, University of Denver’s Daniels College of Business prepares individuals to succeed in a dynamic, changing world. We are a high-achieving global community of students and faculty that inspires one another to think in new ways, perform at higher levels, and transform organizations and communities. Daniels is ranked among the world’s top business schools and is the only business school in Colorado to receive high rankings and recognition from Businessweek, the Financial Times, U.S. News & World Report, and Forbes

Position Summary

The Daniels Executive Education department seeks a Marketing and Sales Manager to join our dynamic and entrepreneurial team. The position is an exciting opportunity for a marketing or sales generalist with an innovative mindset that enjoys being at the intersection of brand, marketing, and business development. If you have a creative brain that enjoys seeing the impact that marketing can have on sales, keep reading!

Daniels Executive Education provides continual professional growth opportunities through our intensive and ‘quick-hit’ programs and courses centered around leadership development and business acumen. This role is critical to ensuring more individuals and organizations are aware of, and have access to, our programs. Reporting to the Executive Director, the role will collaborate heavily with the leadership team on brand development and ensuring our marketing initiatives and collateral highlight Executive Education’s value proposition and differentiators. In addition, this role will partner closely with the Director of Business Development and Director of Program Success to design and execute marketing campaigns that directly impact sales—building out a referral engine, developing strategic digital advertising campaigns, and measuring ROI. More information about Daniels College of Business Executive Education can be found at [please apply online]

Essential Functions

Overall Job Responsibilities:

• Driving marketing initiatives that increase sales
• Tracking and analyzing marketing efforts to ensure ROI
• Ensuring brand and messaging continuity throughout digital communications and print collateral
• Prioritizing efficiency through efforts such as automation and tool enhancement
• Providing thought partnership and marketing support for new program launches
• Understanding the customer journey and looking for ways to enhance and maximize efforts

Strategic Marketing and Sales Efforts

• Collaborate with leadership to design and execute a marketing strategy that fills the sales funnel through efforts such as digital advertising, email campaigns, landing page and website enhancements, and use of outside marketing firms
• Develop and manage the Strategic Marketing and Communications Plan
• Execute the brand and messaging strategy for all internal and external communications
• Monitor and analyze marketing campaign performance metrics—report out to leadership team and make data-driven suggestions to optimize results

Marketing and Brand Responsibilities

• Create and refine all Executive Education collateral—digital, print, website, templates, PowerPoints, etc.
• Empower and train team on marketing best practices and use of self-service tools like Canva
• Curate content focused on stories and testimonials through videos, print, and digital
• Collaborate with team on webinars, conferences, and sales events
• Collaborate with central marketing on managing the Executive Education website, ensuring the site is achieving business objectives

Sales Responsibilities

• Partner with Director of Business Development on increasing enrollments in Executive Education’s B2C programs through use of marketing campaigns
• Partner with the Director of Program Success on program communication, ensuring a fruitful customer journey while also maximizing business opportunities for referrals and customer retention
• Develop and execute drip and nurture campaigns to increase sales conversion
• Assist in building out and maintaining automated customer communication flows (email and text)

Knowledge, Skills, and Abilities

• High energy, high capacity, and an unmatched attention to detail
• Outstanding interpersonal, written, and verbal communication skills
• A “can-do” attitude and a willingness to seek answers and push past obstacles
• Strong organization and time management skills with the ability to work independently
• Natural collaborator with ability to influence and manage stakeholders
• A desire to work in a small entrepreneurial team environment
• A growth mindset and excitement to learn, and master new systems
• Proficiency in marketing analysis and using data to optimize results
• Demonstrated commitment to the principles of diversity, inclusion, and equity through experience and education and the ability to describe the values associated with these principles
• Knowledge of sales and business development processes
• Proficiency in MS Office, including Word, Excel, Outlook, and PowerPoint

Required Qualifications

• 2-5 Years of marketing and/or sales experience
• Direct marketing experience: email, digital advertising, content creation, collateral creation, social media, and content development
• Project management experience—Wrike is a plus
• Skilled in web content management systems—WordPress preferred
• Creative design experience—Canva and Adobe Creative Cloud preferred
• Experience designing and executing email campaigns—Pardot/Marketing Cloud Account Engagement is a plus

Preferred Qualifications

• Experience with Salesforce
• Experience in managing LinkedIn campaigns
• Proven track record in driving sales through referrals
• Prior experience driving digital transformation initiatives that improve efficiency
• Experience with budget development, planning, and analysis

Join our team and enjoy DU perks and benefits:

A Sample of Perks and Benefits

• Substantial professional growth and educational opportunities, including the robust Tuition Waiver Program (also available for spouse/partner and dependent children) that can be used towards certificates, degrees, and executive education professional programs
• Generous yearly PTO: 15 vacation days, seven holidays, 5 days during winter break, and 12 sick days
• Free RTD Eco Pass
• DU Coors Fitness Center Discount
• Discounted tickets of DU cultural and sporting events
• Comprehensive health, dental, and vision insurance options
• And more! Learn more at [please apply online]

Working Environment

1. Standard office environment.
2. Unexpected interruptions occur often and stress level is moderate to high.
3. Noise level is quiet to moderate.

Physical Activities

1. Ability to sit in front of a computer for an extended period of time.
2. Occasionally required to move about the office/campus with the capability of transporting objects up to 20 lbs.

Work Schedule

Typically Monday through Friday 8:00 - 4:30, occasional nights and weekends as necessary. The hiring manager will discuss work schedule and DU hybrid work policy.

Application Deadline
For best consideration, please submit your application materials by 4:00 p.m. (MST) August 18, 2023.

Special Instructions
Candidates must apply online through jobs.du.edu to be considered. Only applications submitted online will be accepted.

Salary Grade Number:
The salary grade for the position is 9.

Salary Range:
The salary range for this position is $55,000-$65,000

The University of Denver has provided a compensation range that represents its good faith estimate of what the University may pay for the position at the time of posting. The University may ultimately pay more or less than the posted compensation range. The salary offered to the selected candidate will be determined based on factors such as the qualifications of the selected candidate, departmental budget availability, internal salary equity considerations, and available market information, but not based on a candidate’s sex or any other protected status.

Benefits:
The University of Denver offers excellent benefits, including medical, dental, retirement, paid time off, tuition benefit and ECO pass. The University of Denver is a private institution that empowers students who want to make a difference. Learn more about the University of Denver.

Please include the following documents with your application:
1. Resume
2. Cover Letter

The University of Denver is an equal opportunity employer. The University of Denver prohibits discrimination on the basis of race, color, national origin, age (40 years and over in the employment context), religion, disability, sexual orientation, gender identity, gender expression, genetic information, marital status, veterans status, and any other class of individuals protected from discrimination under federal, state, or local law, regulation, or ordinance in any of the university's educational programs and activities, and in the employment (including application for employment) and admissions (including application for admission) context, as required by Title IX of the Education Amendments of 1972; Title III of the Americans with Disabilities Act of 1990, as amended in 2008; Section 504 of the Rehabilitation Act of 1973; Title VI and VII of the Civil Rights Act of 1964; the Age Discrimination Act of 1975; the Age Discrimination in Employment Act of 1967; and any other federal, state, and local laws, regulations, or ordinances that prohibit discrimination, harassment, and/or retaliation. For the university's complete Non-Discrimination Statement, please see non‑discrimination‑statement.

All offers of employment are contingent upon satisfactory completion of a criminal history background check.