Now Hiring - Retail Sales Paw Prints Publishing Associate, Sales Promotion in Charlotte, NC

Who We Are / B&T Values Statement

At Baker & Taylor, we are passionate about changing the world through literacy. We believe that education, access to content, and the freedom to explore are essential. We are dedicated to supporting our library partners across the world who tirelessly provide resources to foster the imagination of future generations and improve outcomes in their communities. Librarians are our heroes and championing and supporting their work is our purpose.

Baker & Taylor is committed to embracing diversity, equity, and inclusion to create an environment that both celebrates and evolves through the unique experiences and contributions of all team members.

Who You Are

The position requires a passionate, business-oriented, and organized self-starter, who is eager to leverage their KidLit marketplace knowledge and their entrepreneurial spirit to champion the Paw Prints Publishing (an imprint by Baker & Taylor) brand and its portfolio of titles.

• You are aligned with Paw Print’s mission to champion diversity, equity, and inclusion in children’s content.
• You can work efficiently independently and remotely and are a strong team player.
• You are computer savvy with a proven ability to deliver high-quality work in a fast-paced environment.
• You are quickly able to adapt and reprioritize tasks based on changing needs.
• You are passionate about selling and marketing books and know how to close business and cultivate working relationships.
• You are knowledgeable and interested in the publishing process and children’s book marketplace trends/needs

What You’ll Do/ A Day in The Life Typically Includes

Baker & Taylor, the country’s largest supplier of content, software, and services to public and academic libraries in the U.S is seeking an experienced children’s book publishing professional to join its new trade book publishing imprint for young people, Paw Prints Publishing. Paw Prints Publishing aims to build empathy, empowerment, and engagement through quality and edutaining books for young people that feature diverse voices and pillars of social emotional development.

Essential Duties and responsibilities will include but not be limited to those outlined below:

• Marketing/Promotions (est. 50%, 20 hrs/wk)

• Manage the application process to institutional and consumer book awards for all PPP titles
• Support Sales Team with B2B (account) and B2C outreach through email communications and partnerships (including monthly PPP Marketing & PR round-up newsletter)
  
  • Liaise with PPP authors and illustrators, as well as educators and designers to ideate and create product marketing (i.e. posters, bookmarks, postcards, activity sheets, discussion guides and/or educator guides, corrugates and displays, conference signage, sell sheets, etc.)
  • Support Digital Marketing Team with social media content creation and management (IG, TikTok, etc.)
• Support Digital Marketing Team with [please apply online] maintenance
• Organize and execute monthly review copy mailings (liase with Publicity Tteam) to key accounts, media, and influencers
• Write seaonal (2x a year) tip sheet info for all PPP books in coordination with Brand Manager
• Manage preparation for conventions/ trade shows and attend on behalf of Paw Prints (particularly ALA Annual, TLA, and NCTE)

• Sales (est. 40%, 16 hrs/wk)
• Special sales selling responsibilities (nonprofits & organizations, giveaways, subscriptions)
• Select list of independent retail selling responsibilities
• Coordinate materials and liase with k-12 sales reps
• Coordinate with trade sales reps on select guerilla-style sales campaigns.

• Administrative (est. 10%, 4 hrs/wk)
• Participate in various internal meetings with production, marketing, and sales colleagues.
• Spreadsheet/Systems/Virtual filing maintenance
• Draft memos and correspondence as needed for all assignments.

Work Environment

Remote position

Physical Demands

• Ability to travel a few times a year for various conference participation
• Ability to meet the physical demands of preparing for and participating in trade shows and events

• Packing, lifting, and unpacking boxes up to 35 lbs
• Standing and moving around on trade show floors/company booth

Benefits

• Participation in company health (medical, dental) insurance plans on the 1st of the month following your hire date
• Company short-term and long-term disability benefits
• Retirement plan with company match
• Flexible PTO - In recognition of the professional environment in which we work, you will immediately be eligible to participate in the Company's pilot Flex PTO program. Under the Flex PTO program, you may use Flex PTO each year for PTO, illness or other personal time provided good standing and subject to business needs. There are no predefined number of Flex PTO days, nor do you earn or accrue paid time off under the Program.
• Career development and advancement opportunities

Career Path

The career path intention for this associate is to progress to a manager-level role within Paw Prints Publishing. There will be regular check ins between them and their supervisor to discuss career objectives, progress, and a roadmap for success.

Required Skills & Experience

• Children/teen publishing experience (professional and/or internship) (1-5 years)
• Working knowledge of and passion for children/teen literature and youth literacy
• Digital publishing industry knowledge a plus
• Marketing and/or Sales experience (1-5 years)
• Customer service experience a plus
• Excellent writing and verbal communication skills
• Excellent group communication and presentation skills
• Proficient in Microsoft Office software (especially excel and power point) and an ability to gain familiarity and operational expertise of Baker & Taylor’s collection of material database/ordering platforms and products/services (incl. TitleSource 360, Axis 360, Collection HQ, etc.)
• Digital marketing experience (including social media marketing) valued
• Superior time management skills
• Excellent organization skills and ability to multitask
• Self-motivated with experience or ability to work remotely