CALLING ALL BIG-HEARTED, BIG THINKING PEOPLE.

ARE YOU READY TO DO THE BEST WORK OF YOUR LIFE?

We seek those committed to big, bold, meaningful progress. Progress that matters. Progress that acknowledges every person and every voice. Join us.

WE ARE RALLY - SENIOR DIGITAL ACCOUNT EXECUTIVE

RALLY is an advocacy agency with a proven track record of driving progress around complex political and social issues. Organizations like the ACLU, Black Lives Matter, March for Our Lives, EarthJustice, and GoFundMe are among the more than 500 clients who have chosen RALLY to be their accomplice in this work.

As an agency, we strive to be co-pilots with our clients. We seek those committed to big, meaningful progress. Progress that matters. Progress that acknowledges every person and every voice.

RALLY is strengthened by our team’s diversity, including race and ethnicity, age, national origin, religion, sexual orientation, and gender identity and expression. RALLY is an equal opportunity employer, and all applicants will be considered. We strongly encourage folks from all backgrounds to apply.

HOW WE WORK

RALLY is proud to work on an extensive range of critical social issues, including education, environmental protection, equity, financial inequality, gun violence, health care, immigration, LGBTQIA+ rights, women’s rights, and more. We work with leading foundations, advocacy organizations, philanthropists, and commercial entities who strive to shape public policy, discourse, and opinion. They engage us to:

• Identify unique strategies to advance critical issues
• Design and execute impactful communications campaigns with powerful messaging
• Develop and execute sophisticated digital campaigns
• Design compelling brand identities, graphics, and storytelling content

SENIOR DIGITAL ACCOUNT EXECUTIVE

RALLY is seeking a Senior Digital Account Executive to join our digital team. The Senior Digital Account Executive is responsible for providing support to RALLY client project team members in the strategic development and implementation of clients’ digital projects. Each client project team works with a unique RALLY team that (generally) consists of two to four RALLYers, an account lead, and a principal. Each RALLYer works on several project teams at a time with a unique client mix.

Senior Digital Account Executives should be passionate about using digital strategies and tactics to drive issue advocacy campaigns forward. Executives are fully integrated on account teams and are expected to think creatively and independently and take ownership of assigned projects. Primary responsibilities include research, content creation, digital analytics reporting, social media management, and administrative tasks. Senior Digital Account Executives are also exposed to a wide variety of tasks and issue areas beyond their primary responsibilities.

No two days at RALLY are the same, but your day might start by prepping for an upcoming client presentation before developing creative concepts for a new digital campaign. Another day may include reporting performance analytics for a recently launched ad campaign, grabbing coffee with a colleague, and working out the digital components for a new business proposal in a short turnaround time. A different account may need you to help to coordinate a video shoot, create a media plan for a new campaign launch, or provide feedback on social media content.

RESPONSIBILITIES

• Work on account teams for multiple clients, including leading more complex digital projects with the support of the account lead
• Anticipate client needs, as well as internal team needs on a daily basis
• Provides strategic support and day-to-day supervision for smaller client accounts, including Digital Account Associate and Digital Fellow supervision and oversight of work product quality
• Implement forward-thinking branding, messaging and communications plans via digital channels to achieve clients’ goals for diverse audiences, including the general public, media, political decision-makers, and other stakeholders
• Lead the development of digital campaign plans for awareness, persuasion, community building, and mobilization
• Lead on campaign implementation and management in regard to list-building, email marketing, and content creation, etc.
• Lead the development of the digital content strategy for account teams, support progress towards key metrics and broader campaign goals of the client account team utilizing tactics that drive high engagement and move constituents to action
• Develop campaign content calendars and coordinate with the account teams to manage web, social media, and email content production and publishing
• Develops media plans and budgets for clients
• Communicate regularly with clients on status, timeline, budget, deliverables, campaign performance, and competitive intelligence analysis
• Manage third-party vendors including website development, freelance designers, advertisers, and video production teams
• Help build client capacity through training on digital tools
• Develop training for RALLY internal staff on digital tools
• Support business development, draft proposals, participate in pitch meetings, write scopes, extensions, etc.
• Mentor and train junior staff (Digital Account Associates, Digital Fellows) and commit to their growth
• Monitor digital and cultural trends, current events, and mobilization opportunities across accounts
• Attending regular staff, team, and client meetings, and providing input and feedback on business improvement, including the craft of client service, staff development, and office procedures
• Contributes to strategic growth and brand positioning for the firm overall

QUALIFICATIONS

• Bachelor's degree
• Three-five years of experience in digital communications, social media content management, or demonstrated equivalent experience, with a preference for digital experience at a firm/agency, foundation/association, or in an electoral campaign
• Exceptional written and verbal communications and interpersonal skills and proven ability to thrive in a fast-moving and collaborative agency environment
• Strong understanding of digital concepts and tactics, including content creation and implementation of digital mobilization and marketing initiatives.
• Experience collecting and analyzing metrics and analytics for campaigns using social media platforms like Facebook Business Manager, Facebook Ads Manager, Twitter Ads, Google Ads, and Google Analytics (required); Additional: LinkedIn Ads (not required)
• Experience writing and drafting action-based emails, organic and paid social media content, managing channels and calls to action
• Strong computer skills, experience with Google Workspace, as well as Microsoft Office Suite, and a working knowledge of other web-based tools and platforms
• Experience managing and executing ad operations on digital platforms
  • Upload and QA ad creative for functionality and compliance with platform specifications
  • Optimize for full campaign delivery by pulling campaign reporting, reviewing delivery insights, and providing recommendations to the client
  • Run weekly, daily and final reports as required by digital/client account teams, including insights for clients to inform incremental buys or new campaigns
  • Lead client communication related to ad experiences, delivery and optimization, reporting expectations, and billing reconciliation
  • Identify target audiences and set up targeting options on ads platforms
• Ability to successfully organize, prioritize and manage project workflow, juggle multiple tasks under tight deadlines
• Innovative and solutions-oriented mindset
• Demonstrate resourcefulness, optimism, and flexibility in approach to project assignments
• Highly organized and detail-oriented
• Intellectual curiosity, high emotional intelligence, and sense of humor
• Team player with the ability to step into leadership roles
• Experience in influencer marketing, digital capacity building (training), and/or coalition management
• Experience building media plans
• Experience in the issue advocacy space and using digital communications to advance progressive issues
• Three or more years of experience working with clients, managing teams, leading creative project implementation

BENEFITS AND PERKS

At RALLY, we believe a business is only as good as its people. That’s why we’re invested in providing a broad range of employee benefits and perks that demonstrate our commitment to our people, their growth and development, and the vibrant RALLY culture we are building together.

We believe that changing the world should come with a healthy paycheck, time to recharge, and support to reach new heights. RALLY offers a competitive salary plus eligibility for performance-based and new business bonuses. We also offer a healthy benefits package, plus some perks:

• Compensation Package: $85,000-$110,000
• Annual Performance Bonus
• Flexible PTO
• Twelve Observed Federal Holidays
• Firm-wide closure between Christmas and New Year’s Day
• Additional paid time off includes: Half-days prior to Federal holidays
• A one-month paid sabbatical after seven years of employment
• Generous health, dental, and vision benefits
• 401k plan with an employer match
• Cell phone and home internet stipend up to $150 per month

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