Now Hiring - Customer Engagement Specialist - Mid-South Central in Nashville, TN

Duties & Responsibilities

• Utilizes product knowledge and demonstrated selling skills to influence targeted health care professionals to support the use of BIPI promoted respiratory products.
• Executes the brand strategies to ensure that company sales and marketing messages are delivered appropriately to customers.
• Grows franchise sales by capitalizing on opportunities to increase BI's digital impact in the marketplace.
• Works effectively with all customer facing roles in each geography to meet customer needs and deliver net sales objectives.
• Completes pre-call plans to meet key stakeholder needs.
• Builds discussion around customer needs and opportunities.
• Fosters customer network development and communication.
• Has accurate and timely follow up discussions with customers.
• Uses appropriate BIPI sales training techniques to facilitate customer decision making process.
• Partners on the design of and leads the implementation of digital first campaigns that align with brand/franchise strategy and are in line with compliance guardrails.
• Serves as the primary point of contact in white space areas while achieving key objectives with the support of internal and external stakeholders.
• Identifies top plans for customers.
• Engages customers in comprehensive discussions on the payer environment, Co-pays, formulary access and BIPI patient adherence tools.
• Works in collaboration with local sales leadership, payor sales to generate and sustain support for products on MCO formularies, including AIM priorities.
• Delivers on continuation of care model, including discharge protocol, treatment algorithms, disease management etc.
• Implements the strategic and tactical framework of digital first campaigns supporting the franchise products marketing direction.
• Assists in the development of A/B Campaign testing initiatives.
• Analyzes qualitative and quantitative territory information to optimize territory business plan and customer calls.
• Develops plans to optimize allocations of key resources including samples, co-pay cards, funds for speaker programs and in office meals.
• Leverages opportunities that meet both territory and brand tactics.
• Utilizes supporting analysis tools to plan activity, report and monitor resource utilization and maintain account and customer records.
• Campaign channels may include live customers interactions, social media platforms, CRM (Veeva Engage, Veeva Engage Connect, P2P, VAE/Email, web, congresses/symposia, podcasts, streaming video.
• Designs a dynamic customized call plan that identifies thought leaders, innovators, and advocates to support BIPI products.
• Completes all administrative responsibilities as directed by management.
• Successfully completes all sales training requirements.
• Performs all company business in accordance with all regulations (e.g., EEO, FDA, DEA, OSHA, PDMA, EPA, Pharma etc.) and company policy and procedures.
• Immediately reports to management when violations are noted/observed.
• Demonstrates high ethical and professional standards with all business contacts to maintain BIPI's excellent reputation within the medical and pharmaceutical community.
• Works effectively with all customer facing roles in each geography to meet customer needs and deliver net sales objectives.
• Analyzes qualitative and quantitative data to optimize territory business plan and customer calls.
• Monitors local market conditions for changes that impact business.
• Develops plans to optimize allocation of key resources, including samples, co-pay cards, funds for speaker programs and funds for in-office meals.
• Adjusts implementation plans on a regular basis based on marketplace needs.

Requirements

• Bachelor’s Degree Required.
• Two plus (2+) years of Pharmaceutical/Medical sales or marketing.
• Project management experience preferred.
• Experience in developing and implementing digital engagement campaigns.
• Strong understanding of, and active presence on core social media platforms.
• Innovative thinker who thrives in creative roles and likes to solve problems.
• Strong written and oral communication/presentation skills, particularly in a virtual environment.
• History of successful performance.
• Proficiency in excel, word, outlook, and database applications.
• Ability to travel (may include overnight travel).
• Ability to self-motivate through ambiguity and thrive in a matrixed team environment.
• Ability to engage with customers through a variety of digital media and platforms (live, remote, video conference, marketing email etc.)
• Ability to integrate digital assets and strategies into broader territory level business plans.
• Strong analytical and problem-solving skills.
• Valid Driver’s License and an acceptable driving record.
• Demonstrates strong collaboration and communication in both live and virtual/digital channels.
• Experience in developing digital engagement campaigns, strong understanding, and active presence on core social media platforms.
• Understanding of the pharmaceutical/healthcare landscape with previous Pharmaceutical/Medical sales experience.

Desired Skills, Experience and Abilities