Now Hiring - HealthTrust - Strategic Marketing Manager in Nashville, TN

Introduction

Are you passionate about the patient experience? At HCA Healthcare, we are committed to caring for patients with purpose and integrity. We care like family! Jump-start your career as a Strategic Marketing Manager today with HealthTrust.

Benefits

HealthTrust, offers a total rewards package that supports the health, life, career and retirement of our colleagues. The available plans and programs include:

• Comprehensive medical coverage that covers many common services at no cost or for a low copay. Plans include prescription drug and behavioral health coverage as well as free telemedicine services and free AirMed medical transportation.
• Additional options for dental and vision benefits, life and disability coverage, flexible spending accounts, supplemental health protection plans (accident, critical illness, hospital indemnity), auto and home insurance, identity theft protection, legal counseling, long-term care coverage, moving assistance, pet insurance and more.
• Free counseling services and resources for emotional, physical and financial wellbeing
  
• 401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service)
  
• Employee Stock Purchase Plan with 10% off HCA Healthcare stock
  
• Family support through fertility and family building benefits with Progyny and adoption assistance.
  
• Referral services for child, elder and pet care, home and auto repair, event planning and more
  
• Consumer discounts through Abenity and Consumer Discounts
  
• Retirement readiness, rollover assistance services and preferred banking partnerships
  
• Education assistance (tuition, student loan, certification support, dependent scholarships)
  
• Colleague recognition program
  
• Time Away From Work Program (paid time off, paid family leave, long- and short-term disability coverage and leaves of absence)
  
• Employee Health Assistance Fund that offers free employee-only coverage to full-time and part-time colleagues based on income.

Learn more about Employee Benefits

Note: Eligibility for benefits may vary by location.

Come join our team as a Strategic Marketing Manager. We care for our community! Just last year, HCA Healthcare and our colleagues donated $13.8 million dollars to charitable organizations. Apply Today!

Job Summary and Qualifications

As a Strategic Marketing Manager you will work closely with business leaders and senior marketing staff to support the marketing initiatives of the assigned business division. The job includes developing and implementing strategic marketing plans to drive growth and increase market share. Key responsibilities include annual planning, sales team education, product launch support, administering digital campaigns, tradeshows and event coordination, managing online presence, and collateral design. The ideal candidate will have a proven track record developing and executing data-informed strategic marketing plans, preferably for B2B and in the medical supply or pharmaceutical industry. The candidate must have excellent written and verbal communication and interpersonal skills, an in-depth understanding of marketing principles and practices.

As a Strategic Marketing Manager, your duties will include:

• Develop and implement strategic marketing plans that drive business-line growth and increase market share.
• Execute marketing activities that include product launch support, sales team education, branding, digital marketing campaigns, conferences, and market research.
• Collaborate with sales to develop and execute effective strategies.
• Support business leaders, sales, and product managers with development of presentations and collateral.
• Design, execute, and manage omni-channel digital marketing campaigns to target audiences.
• Develop and manage the organizations online presence including website and social media.
• Generate content and manage calendar for social media, customer education, newsletters, and reports.
• Coordinate conference participation and events to drive brand awareness and generate leads.
• Conduct market research to analyze trends and customer insights to support development of data-informed marketing strategies.
• Monitor and report on the effectiveness of strategies and tactics to leadership and adjust tactics as needed to achieve annual business line objectives.
• Manage the relationship with external vendors and agencies to ensure the delivery of high-quality content and marketing materials.
• Advanced skills in executing data-driven marketing strategies that include brand growth and digital marketing campaigns in the B2B market, preferably the medical supply industry.
• Demonstrated ability to provide marketing support for the launch of new products and services to B2B market including collateral development, sales team education, and omni-channel digital marketing campaigns.
• Experience coordinating and planning conference participation for purpose of growing brand awareness and generating leads.
• Knowledge and experience leveraging marketing automation tools for digital campaigns and surveys.
• Requires superior written and verbal communication skills. Presentation, communication, and interpersonal skills must be excellent in order to build trust and engage cross-functional teams.
• Experienced in project management systems and processes, possessing a high degree of organization, attention to detail and meeting deadlines.
• Must have attention to detail, a commitment to quality, and be results driven.
• Able to manage multiple projects and priorities at one-time and work independently in a dynamic, fast-paced environment across multiple levels of the organization.
• Candidate must show a portfolio of related work that demonstrates proficiency in sales team education, product launch support, digital marketing, corporate communications, and content development.
• Proficient in Adobe Creative Suite, Microsoft Word, PowerPoint, Outlook, Excel and Word Press.
• Proficient in using project management systems. i.e. Asana.
• Proficient in building campaigns using email marketing, marketing automation and CRM systems.
• Candidate must demonstrate ability to effectively communicate and proficiency in writing is required.
• Knowledge of the healthcare provider, GPO, or medical supplies industry is highly preferred

Requirements:

• Minimum of 5 years of experience in strategic marketing with demonstrated competence in launching products, educating sales teams, developing core messaging documents, executing promotional campaigns, and planning conferences.
• Bachelor’s degree in marketing, communications, and/or healthcare management.

HealthTrust Supply Chain is a critical part of HCA Healthcare’s strategy. Our focus is to improve performance and reduce costs. We do this by joining non-clinical and administrative functions. HealthTrust Supply Chain best practice methodologies. We develop, apply and monitor cost-efficient initiatives and programs for HCA Healthcare. By improving facility efficiency, medical professionals can focus on our mission - patient care.

HCA Healthcare has been recognized as one of the World’s Most Ethical Companies® by the Ethisphere Institute more than ten times. In recent years, HCA Healthcare spent an estimated $3.7 billion in cost for the delivery of charitable care, uninsured discounts, and other uncompensated expenses.

"The great hospitals will always put the patient and the patient's family first, and the really great institutions will provide care with warmth, compassion, and dignity for the individual."- Dr. Thomas Frist, Sr.
HCA Healthcare Co-Founder

If you are looking for an opportunity that provides satisfaction and personal growth, we encourage you to apply for our Strategic Marketing Manager opening. We promptly review all applications. Highly qualified candidates will be contacted for interviews. Unlock the possibilities and apply today!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.