Now Hiring - Arbor Company Senior Living - Regional Vice President of Sales in Atlanta, GA

Full description of the position

Job Summary/Position Overview:
The Regional Vice President of Sales & Marketing is a highly motivated sales professional focused on driving occupancy and revenue in the region they support. The VPSM will develop and cultivate strong relationships with the teams they support and the discipline partners they align with in order to achieve Arbor company goals and objectives. The VPSM will work closely and under the guidance of the Senior Vice President of Sales and Marketing on company initiatives, assigned projects, programs and efforts to provide the sales force with the best tools, resources and processes to achieve occupancy and revenue goals. The VPSM will also oversee and guide the sales mentor program

Key Duties and Responsibilities:
The Vice President of Sales & Marketing duties consist of the following:
Develop plans and strategies for census and revenue growth as well as achieving company sales goals
Create a culture of success and goal achievement
Act as a mentor and resource for SCCs
Mentor and train Senior Care Counselors and Executive Directors using the CRM and other resources to oversee and supervise sales and marketing operations
Take a lead support role in assessing the local market and developing a marketing plan tailored to the region/community supported to enable the ability to sell the community by advancing leads through the sales process with the objective of reaching and maintaining budgeted occupancy and revenue goals
Review marketing budgets and understand/influence the spending to ensure dollars are allocated appropriately to meet occupancy goals
Observe SCC performance: lead database callouts, tours, retours, EBD visits
Provide constructive feedback to SCCs to improve sales performance
Create sales performance improvement plans as necessary
Conduct thorough site visits to include but not limited to community walk through, enter and exit with Executive Directors to give support and gain understanding of their needs, review pre-call plans for top 10 and hot leads as well as recent and scheduled EBD visits, marketing plan execution, review of site visit report and analytical reports from Vitals such as the Occupancy Trend and Productivity reports
Work with Executive Directors on apartment readiness, apartment inventory mix, model rooms and community appearance
Ensure All Star Line Up sheets are done and executed each day
Gold Star First Impressions program is in place
Arbor Move In checklist is being used by all departments to ensure smooth move ins.
Provide and support sales training of community department heads
Evaluate competitive landscape visiting competitors at least 1 time per year; ensure CMAs are completed accurately
Work with Operations Partners to create and implement pricing strategies that reflect market intel and drive occupancy and revenue growth
Recruit, interview and support hiring of SCCs using the established process and assessment
Manage newly hired SCCs progress through the on-boarding checklist, assign to a mentor, enroll in Vitals training and Perspectives sales training
Create an environment of partnership between ED and SCC at the community level to promote sales productivity and sales talent retention
Provide recognition of outstanding SCC performance
Maintain a positive relationship with all support partners leveraging each others expertise to remove obstacles
Partner with the community team and marketing support team to ensure proper branding and messaging of Arbor materials is used to support lead generation and occupancy growth
Maintain a relationship of trusted advisor, partner and collaborator with all ownership groups

Success in this role is measure by:
Meeting established metrics and goals expectations for the communities they support
Synergy and collaboration efforts within the community/discipline support partners
Increased occupancy and revenue; achieving/exceeding budgeted occupancy/revenue
Positive brand reputation in marketplace
Controlled SCC turnover
Effectively rolling out initiatives with buy in from all interested parties

Qualifications:
Bachelors degree is preferred
At least two years experience in multi-site senior living sales with a proven track record of success in growing occupancy, revenue and metrics
Ability to develop creative and strategic plans that incorporate outreach development and purposeful event planning
Lead management practices that net advancing the sales process to meet occupancy goals
Awareness of issues and trends affecting the industry
Basic knowledge of computer systems particularly Outlook, Excel and Word and use of a CRM system

The Arbor Company, based in Atlanta, GA, manages more than 40 senior living communities in ten states with more in the pipeline. In business for over 30 years, we have established a national reputation as a leader in senior careindependent living, assisted living, and memory care. We are a fast-paced and growing company that thrives on a culture of deep mutual respect and accountability. The tenure of our executive team, including community-based leaders, is exceptional. We are dedicated to the seniors we serve, their families, and to each other. Our culture is unparalleled and a terrific fit for self-motivated, creative, and dedicated leaders with a passion for senior care.

Arbor9

Job Type: Full-time

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Travel requirement:

• Travel

Education:

• Bachelor's (Preferred)

Ability to Relocate:

• Atlanta, GA: Relocate before starting work (Required)

Willingness to travel:

• 50% (Preferred)

Work Location: In person