Now Hiring - Sedia Systems Inc. - Account Based Marketing and Content Manager in Asheboro, NC

Full description of the position

This job description outlines the role of a Manager responsible for Content Management and Account Based Marketing (ABM) at Sedia Systems. Here's a breakdown of the key responsibilities and requirements mentioned in the description:

Role Summary: The Manager is responsible for creating and overseeing top-of-funnel content to raise awareness and consideration for the Sedia Systems brand. Manages ABM Team understanding best practices to optimize lead generation. This role requires both strategic thinking and creativity, along with the ability to build collaborative relationships across the organization.

Reporting Structure: This position reports to the Marketing Manager and plays a key role in leading the ABM team.

Location: Asheboro, NC

Duties and Responsibilities:

• Brand Content Strategy & Planning:
• Utilize Account Based Marketing (ABM) techniques, leveraging ZoomInfo, Marketing Cloud Account Engagement, Construct Connect and other technologies to improve the quality of top-of-funnel leads.
• Develop and execute new content campaigns and channels for ABM strategies.
• Create a global content strategy for the brand in alignment with organizational goals.
• Collaborate with the CEO, Marketing Manager and Creative Agency to ensure a cohesive content strategy.
• Identify opportunities for content at different stages of the customer journey.
• Work with outside SEO agency on organic social media strategy and management.

• Brand Content Development & Execution:
• Collaborate with Marketing Manager to plan and execute the content calendar.
• Manage content creation from ideation to publication.
• Promote brand content in line with organizational priorities and KPIs.
• Plan content using an agile process and across various channels.
• Collaborate with Global Sales, Marketing and Management Team for content support in campaigns, tradeshows, events, etc.
• Ensure SEO strategy aligns with content production.
• Maintain adherence to Sedia Systems brand standards.

• Processes & Workflow Management:
• Establish content planning and production processes in collaboration with the Marketing Manager.
• Manage content production workflow, deadlines, and budgets.
• Analyze content performance and identify areas for improvement.
• Work with Marketing Manager to assign work to freelancers and agencies.
• Manage aspects of the Brand Marketing budget.

• Team Development & Management:
• Interviews and hires qualified ABM talent.
• Prioritize team development and growth for ABM direct reports.
• Conduct performance evaluations and provide feedback on ABM Team.
• Foster creativity and quality work.

Requirements: The ideal candidate should possess a range of skills and qualifications, including:

• Bachelors degree in Marketing or equivalent.
• Minimum of 5 years of experience in marketing.
• Experience with Salesforce, Pardot, Hubspot, 6sense, Qualified, ZoomInfo, Chat, etc.
• Strong leadership and motivational skills.
• Expertise in content planning processes and tools.
• Experience in developing editorial and branded content for various platforms.
• Strong communication, presentation, and problem-solving skills.
• Ability to collaborate with cross-functional teams.
• Ability to identify and provide constructive feedback to writers and creative agencies.
• Exceptional project management skills.
• Effective prioritization and multitasking abilities.
• Experience working independently and in a team-oriented environment.
• Capability to translate strategy into actionable plans.

At Sedia Systems, we take pride in being a leading global lecture hall and auditorium furniture and acoustic products manufacturer. Our commitment to excellence is reflected in the broad range of fixed seating and acoustic solutions we offer for education, corporate, healthcare, government, and public assembly markets. With our corporate offices located in Chicago, IL and operations in Asheboro, NC we provide insightfully designed seating and acoustic solutions that exceed our clients' expectations. Additionally, we also serve countries and regions beyond the Americas through our Sedia Systems EMEA (Europe, Middle East, and Africa) division based in Dublin, Ireland and operations in Northern Italy.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Health savings account
• Paid time off
• Relocation assistance
• Vision insurance

Schedule:

• Monday to Friday

Ability to Relocate:

• Asheboro, NC 27203: Relocate before starting work (Required)

Work Location: In person