Now Hiring - Working Nurses Homecare Agency - Professional Services Area Marketing Manager - Home Health Agency in Margate, FL

Full description of the position

Area Marketer - Home Health Agency (BROWARD COUNTY)

Job Overview: We are seeking a dynamic and results-oriented Area Marketer to join our growing Home Health Agency team. As an Area Marketer, you will play a crucial role in expanding our business by generating and nurturing business leads within a designated geographic area. This position requires a strategic thinker with a keen understanding of the healthcare industry, strong networking skills, and a passion for promoting quality home health services.

Responsibilities:

• Market Analysis and Research:
• Conduct thorough market research to identify key opportunities and trends in the home health industry within the designated area.
• Analyze competitor activities, pricing strategies, and service offerings to develop a competitive edge.
• Lead Generation:
• Develop and implement effective lead generation strategies to attract potential clients, referral sources, and partnerships.
• Build and maintain a robust pipeline of business leads through networking, cold calling, and relationship-building activities.
• Relationship Building:
• Cultivate and maintain strong relationships with healthcare professionals, physicians, community organizations, and other potential referral sources.
• Attend relevant industry events, conferences, and community gatherings to enhance the agency's visibility and reputation.
• Collaboration with Internal Teams:
• Work closely with the agency's clinical and administrative teams to ensure seamless coordination of services and a positive client experience.
• Provide feedback on market trends and competitor activities to help refine service offerings and marketing strategies.
• Marketing Collateral Development:
• Collaborate with the marketing team to create compelling promotional materials, presentations, and other collateral to showcase the agency's services and benefits.
• Data Analysis and Reporting:
• Monitor and analyze the effectiveness of marketing initiatives using key performance indicators (KPIs) and other relevant metrics.
• Provide regular reports on lead generation, conversion rates, and overall market performance.

The ideal qualifications for this position include:

• Must be Bilingual
• College degree in related field a plus
• Experience in home health, hospice or DME sales preferred.
• Reliable transportation , active automobile insurance and valid FL Drivers license
• Excellent verbal and written communication skills
• Results-driven mindset with a focus on achieving and exceeding targets
• Must have outstanding presentation skills and ability to present to large groups of people.
• Experience and competency with use of computers, smart phones, Microsoft Office and clinical or sales software
• Excellent organizational and interpersonal skills

Benefits:

• Competitive salary and performance-based incentives.
• Health and dental insurance options.
• Professional development opportunities.
• A positive and collaborative work environment.
• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Vision insurance
• Paid time off

If you are a motivated and strategic marketer with a passion for making a positive impact on the home health industry, we invite you to apply and contribute to the growth and success of our agency.

Job Types: Full-time, Commission

Salary: $50,000.00 - $100,000.00 per year

Benefits:

• Flexible schedule

Schedule:

• Monday to Friday

Work Location: On the road

Job Type: Full-time

Pay: $50,000.00 - $100,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Referral program
• Vision insurance

Schedule:

• Monday to Friday

Application Question(s):

• Do you drive?

Experience:

• B2B marketing: 2 years (Required)

Language:

• Spanish (Required)

Willingness to travel:

• 75% (Preferred)

Work Location: Hybrid remote in Margate, FL 33063