Job Summary:

The Business Development Specialist is responsible for the overall design, management, and execution of the Companys Business Development Department in the assigned area. This position will be responsible for developing and promoting a strategic sale and marketing plan that will achieve or exceed budgeted census goals in the assigned area

Qualifications:

• Minimum of three years experience as Sales leader in a Home Health
• Minimum of five years Home Health experience in implementing successful business development strategies in various types of markets
• Thorough understanding of Home Health, Long Term Care Market and referral sources including acute care markets in the assigned geographic area
• History of successful sales training of internal and external business development staff
• Proven history of achieving or exceeding admission goals
• Ability to identify market needs and trends.
• Excellent communication and organization skills
• Working knowledge of Microsoft Office Applications
• Some college education in a Marketing related field, preferred.

Essential Functions:

• Serve as the key member of the leadership team to develop, manage, and implement sales and marketing strategies for the assigned region.
• Maintain the established census goals and quality mix by influencing the Business Development team.
• Spearhead business development initiatives that advance the regions market share and growth strategies
• Develop strategic relationships with all referral sources including within acute care settings and physician practices.
• Understand the demographic analysis of the existing and future markets to maximize business development approach.
• Assist in the evaluation of all collateral materials including print, media and on-line advertising to be current and to meet market and technological standards
• Develop advertising campaigns, public relations opportunities and other marketing plans to build new business relationships.
• Assist Community leaders in recruiting and hiring talent responsible for local census development.
• Partner with the Community leaders to conduct on-going training, coaching, and development of internal sales team.
• Assist in the classroom and field sales training business development team
• Monitor the utilization of lead tracking system and compile data to impact positive conversion ratios.

Continuing Education:

• Attends in-service and continuing education programs required for maintenance of any professional certification or licensure.
• Attends continuing education programs as necessary.