Now Hiring - Red Bull GmbH - Manufacturing Influencer Relationship Manager in Dallas, TX

Company Description

The Influencer Relationship Manager leads the regional team and supports the National team in shaping our creator strategy in the US. You will grow and develop a network of top tier, on-brand, loves life creators and influencers across sport and culture audiences. You will report to the Sr. Manager of Communications in the region and will have a working relationship with your National counterparts, and work cross-functionally across several teams and global offices. This is not a typical influencer marketing role, you will be about curating and developing genuine relationships with creators and influencers, building long-term partnerships based on authentic, shared passion points, and creating impactful moments that fans and followers will never forget.

Job Description

RELATIONSHIP DEVELOPMENT & ACTIVATION

Identify, establish, and maintain a roster of consistent, long-term relationships with Nationally-relevant on-brand creators and influencers in your region

Identify opportunities to co-create inspiring projects with top creators and influencers based on how Red Bull can uniquely support their goals

Develop and drive creator activation tactics such as content creation, on-site hosting, unique gifting.

CROSS-FUNCTIONAL COLLABORATION

Mine the organization for creative opportunities to engage and integrate creators across Brand, Culture, Sports Marketing, Athlete, and Media Network initiatives.

Cross-collaborate with Red Bull social media teams to pitch and support creator content ideas on Red Bulls managed channels

Support priority National and Regional projects with creator integration and collaboration

BRAND ATTRIBUTION & MESSAGING

Find creative ways to authentically integrate the product, brand attribution and messaging into creator channels and content

Ensure messaging to consumers through creators is on brand, engaging and inspirational

TRACKING, MEASUREMENT & EVALUATION

Document best practices and wins for creator activation and share key learnings across the organization

Manage and maintain creators in our shared database

Track, evaluate and manage performance for top tier creators

Qualifications

6+ years professional experience

Experience managing talent, creator, or media relationships

Background in developing and managing creator campaigns or activations and content creation

An eye for identifying relevant rising creator talent

Avid consumer and user of platforms like TikTok and YouTube

You are a natural networker both online and in real life

Able to travel as needed; work flexible hours/days of week and weekends

Existing relationships with well-known creators and influencers

Bachelors Degree in Communications, Public Relations, Marketing or similar field preferred

Must have valid U.S. Driver's License

Additional Information

Our current Benefits include:

Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull Media House North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.